Trade is still harder than it should be. Moving goods across a border means finding someone you can trust, agreeing a price, working out who pays first, and getting through customs, freight and insurance. If you have a tech team and a trade desk, you cope. Everyone else gives up, sells at a loss, or never sells at all.
We think that is wrong. Straiit exists so that trade is as easy as a couple of buttons: choose what you have or what you need, confirm, and we take care of the rest. It should work for anyone, whether you run a global brand or a two-person shop, and whether you love technology or would rather just send a WhatsApp message.
Behind those buttons we do the hard parts: verify both sides, take payment upfront or hold it in escrow, have the goods inspected, and keep the paperwork moving. You deal with one company, Straiit, and nobody has to go first.
We are starting with fashion, because surplus clothing, footwear and sportswear is where the problem is easiest to see. It is only the beginning. The same idea applies to any goods that need to cross a border. We are based in London and work across Europe, Turkey and the Middle East.
Same goods. A brighter tomorrow.
Our story starts with a shopper. Hasti is Iranian, and she used to buy clothing that was brands' excess stock. That is how she found out this industry exists, and then she stepped into it.
We didn't start out building a platform. We started as the people in the middle. Since 2024 we have been brokering stock between sellers in Europe and buyers across the Middle East. We speak the languages on both sides (English, Persian and Turkish), so people trusted us to make the introduction. And we learned how a deal really goes: weeks of messages, a stock list that goes stale, a buyer who disappears, a seller who won't ship before they are paid, a buyer who won't pay before they see the goods. Everyone is honest and still nobody can move first.
We also built Veritariff, a trade compliance platform that works out tariffs, rules of origin and customs requirements, and Hasti studies law at UCL. That taught us the other half of the problem: the paperwork is not an afterthought. It is where deals fail.
Straiit is those two lessons in one company. Trust, and the paperwork, handled by someone whose job it is, so the people who own the goods and the people who want them can simply trade.
We are based in London, and we are part of the EWOR fellowship. If you have stock to move, or a shop to refill, Straiit is your pal.